Magazine BLU is the social, fashion and lifestyle brand for the United States’ most discriminating single adults. Male and female single, confident, professional, affluent adults aged 30 years and older are the most underserved demographic in the consumer magazine community. Yet, these are the most willing and able of all consumers in the luxury markets of fashion, furnishings, travel, transportation, food and beverages, elective procedures, cigars, music, gadgets, luxury services, disposable goods and more!
Through utilization of a sophisticated, sleek format and sharp editorialization and reporting, BLU satisfies the intellectual side of educated, professional adults, while also catering to the whimsical, spontaneous personalities typical of unmarried affluents.
BLU’s product and service reviews are in line with the buying habits and interests of these individuals with above-average disposable incomes, offering reliability and accuracy in the critique of the hottest new technological and mechanical objects, allowing a convenient means for the audience to determine direction of their purchasing dollars.
Magazine BLU’s fashion perspectives are oriented toward the taste and style of fashionably discriminating adults without over-emphasizing fads or short-lived trends. Through the information and graphics presented in the magazine, BLU does not seek to match or mate single readers, but instead updates them in means of navigating the ever-changing singles scene.
BLU enhances the lifestyle of upscale individuals by providing the resources desired for inspiration of complete enjoyment of their status and socialization! Four times per year Magazine BLU provides timely information, profiles, articles and product reviews regarding the quality of resources and events in which our readers have the most interest.
Our demographic wants:
- sexiness without objectification or nudity
- destination and travel information with single-specific focus
- brand information, direct from the brands, and in the most timely manner (so these influentials can be “the first” in their market to indulge)
- sleek editorialization without cluttered layouts
- few stories about “how to” behave in the bedroom (they are more worldly than post-collegiate counterparts)
- more coverage of accomplished people - whether known or unknown, versus random, gossipy, celebrity coverage (only consenting celebs with depth in the coverage)
- coverage of lasting style versus fly-by-night trends
- revelation of living space and household comfort developments
- opportunities to interact face-to-face with their counterparts and the brands they love
Above all, we will never try to “matchmake” our readers. There is certainly enough pressure for that, from everyone on the street, their mother, Aunt Fran, their boss, and - seemingly - every married person with whom they come into contact! With Magazine BLU they can relax…we love their single status and want to enjoy it with them!
